The talent hunt which aimed at developing drumming skills, juju and fuji music genres, has reached advance stage with 12 traditional drummers in quarter-final stage.
About 40 musical artistes have also emerged to the quarter-final stage which was preceded by audition and selection preliminary stages.
Contestants in the quarter-final stage emerged from eight cities including; Sango Ota, Ogun State, Ado Ekiti, Akure, Lagos, Ilesha, Ilorin, Ibadan and Oyo.
The panel of judges in Ota who screened the qualifiers were Juju musicians, Wale Thompson of “Lalale Friday” fame, Adebayo Faleke, an Ace radio broadcaster, Alhaji Sikiru Kolotiti Agboola, Alhaji Kabir Kehinde Akanni popularly known as Baby Barrister, Dele Bravo and Babatope Temidayo popularly known as “Puffy-Tee”.
According to the Portfolio Manager, Mainstream Lager and Stout brands, NBPlc, Emmanuel Agu, participants at this year’s edition of Ariya Repete are competing for a bigger prize money compared to the previous editions, with the overall winner in each category carting away a grand prize of N2 Million.
He further reaffirmed Nigerian Breweries’ commitment to discovering new talents in the two indigenous Yoruba music genres as well as in drumming.
“Goldberg’s Ariya Repete creates an avenue for fuji, juju musicians and traditional drummers to showcase their talents as a means of promoting Yoruba language and rich heritage. Nigerian Breweries is committed to discovering new talents in the two indigenous Yoruba music genres of Juju and Fuji as well as in drumming, and the Ariya Repete platform is positioned to make this happen.”
The upcoming artistes, drummers and dancers selected from the auditions will proceed to the Quarter Finals and Ariya Academy where they will be trained on Yoruba music instruments, Fuji and Juju music by some prominent Juju and Fuji musicians to help hone their musical skills.
Ariya Repete is an initiative of Goldberg premium quality lager beer. Goldberg is brewed to golden standard by the master brewers; Nigerian Breweries Plc.