Reality TV star and entrepreneur Tacha has revealed why she chose to host her Guinness World Record attempt for the most makeovers done in 24 hours in Nigeria instead of the United Kingdom.

The event, part of her Tacha Beauty Festival, aims to highlight Nigeria’s creative potential and put the country’s beauty industry on the global map.

Tacha, in an interview with Egungun, explained that she initially planned to hold the event in London, with sponsorship from NYX, but decided to prioritise showcasing Nigerian talent and creativity.

“The plan was London. We already had plans, we had a brand that wanted to sponsor us NYX.

“But I said, London is not that country that will give me the vibe I want. Then I thought, see my people, they are here.

“It always makes sense to carry your country along, I’m putting the Nigerian beauty industry on a freaking global map” she said.

The influencer has been planning the feat for two years and is determined to succeed.

She began the 24-hour record attempt on Saturday night, targeting 150 makeovers.

By Sunday morning, she had already completed 115 makeovers in 12 hours, surpassing the previous record of 113 makeovers in 24 hours.

Tacha dedicated her effort to her late mother, citing her drive and passion for success as a personal motivation.

Despite minor setbacks, including power disruptions, Tacha maintained a fast-paced routine, completing each makeover in minutes.

The event is a celebration of beauty, culture, and resilience, and a testament to Nigerian creativity.