Management of Big Brother Naija housemate Kuture has issued a statement condemning the harsh treatment he has faced on the show.

Fellow housemate’s comment likening him to “Shrek” has sparked outrage, with the team describing the remark as “profoundly inhumane” and “verbally degrading.”

According to the statement, such words inflict lasting emotional harm and strip away a person’s dignity.

The team is calling for compassion and respect for Kuture, emphasising that he deserves to be treated with kindness and understanding.

The statement reads: “We are deeply saddened by the endless victimization faced by Big Brother Naija housemate Kuture, who has once again been subjected to ridicule over his physical appearance. This evening, a fellow housemate compared him to “Shrek”—a remark that cuts far deeper than mere banter.

“While it is natural for disagreements to occur in a social setting like the Big Brother house, it is profoundly inhumane to verbally degrade another human being based on their natural looks and attributes. Such words strip away dignity, inflict lasting emotional harm, and reduce a person’s humanity to the subject of mockery.

“Kuture deserves compassion, respect, and the freedom to exist in the house without being demeaned for how he looks”.