By Ayo Onikoyi
In a world where distance often complicates support, Bod Olaibi, a US-based Nigerian entrepreneur and showbiz publicist, has launched “The Broadstreets”, an innovative online grocery subscription platform that aims to alleviate the frustrations faced by Nigerians in the diaspora.
“The idea behind The Broadstreets came from a common frustration,” Olaibi explains. “Nigerians abroad frequently send money home, only to find it wasn’t used for the intended purpose. There’s nothing more disheartening than realizing the funds sent for food are diverted to cover other urgent needs. I wanted to create a solution that gives people peace of mind, knowing their loved ones are receiving the support they truly need.”
The “Broadstreets” offers a variety of tailored food boxes, ensuring that financial support translates directly into nourishment. “Instead of sending money that might be spent elsewhere, our customers can select a food box that meets their loved ones’ needs,” says Olaibi. “This is a direct and effective way to show you care. You’re not just sending cash; you’re sending sustenance, love, and assurance that your support is being used as intended.”
The platform’s impact is evident in the enthusiastic feedback from customers. “People are thankful for this service,” Olaibi shares. “They can now send support without the fear of it being misused. Food is a universal gift—no one will reject a food package. We’ve heard from customers that this service has strengthened their relationships with family back home, eliminating the tension over how money is spent.”
