Google eliminates hundreds of jobs in ad team tweak

Jan 17, 2024 | Entertainment, News


Google's cloud computing unit is ramping up generative artificial intelligence tools retailers can use to embed personalized chatbots in websites or mobile apps, and to make it more likely their products will pop up in online searches
Google’s cloud computing unit is ramping up generative artificial intelligence tools retailers can use to embed personalized chatbots in websites or mobile apps, and to make it more likely their products will pop up in online searches.
Photo: Pau BARRENA / AFP
Source: AFP

Google on Tuesday confirmed it is eliminating “a few hundred” positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity.

The job cuts to its “large customer” sales team are intended to result in better support for small and medium size businesses advertising on Google’s platform, according to the internet giant.

Expansion of small business ad teams at Google was expected by the company to result in increased hiring this year.

Google made no mention of generative AI, which is disrupting many sectors including advertising.

Last week, Google’s cloud computing unit announced new AI tools to help retailers “personalize online shopping, modernize operations, and transform in-store technology rollouts.”

Google cited research indicating that some 80 percent of US retailers feel it is urgent to adopt generative AI in their operations.

Read also

Epic says Apple court fight is ‘lost’

PAY ATTENTION: Сheck out news that is picked exactly for YOU ➡️ find the “Recommended for you” block on the home page and enjoy!

“In only a year, generative AI has morphed from a barely recognized concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas,” Google Cloud strategic industries vice president Carrie Tharp said in a release.

New Google AI tools included enabling retailers to easily embed virtual agents in websites or mobile apps to provide personalized help and recommendations to shoppers, according to a release.

Google AI is also being put to work analyzing product images and producing product descriptions or terms suited to optimize discovery in online searches, the company said.

Google laid off around 12,000 people this time last year, about six percent of its workforce, in the face of inflation and rising interest rates.

Read also

Goldman Sachs Q4 profits jump 58% to $1.9 bn on strong equity trading

The Silicon Valley company has since invested heavily in generative AI.

Source: AFP





Source link

Recent Post

Recent Event Post

Africa WHRD Convention 2024

Africa WHRD Convention 2024

Event DetailsJoin us in Accra, Ghana from the 28th to the 30th of November 2024 for the 2024 Africa Women Human Rights Defenders Convention! This hybrid event, both in-person and virtual, unites WHRDs from across Africa and beyond. It is a powerful space to share...

Green Action Summit

Green Action Summit

Event DetailsThe Green Action Summit aims to bring together over 300 youth from diverse backgrounds with the aim to amplify the voices of emerging Green Action Leaders and serve as a catalyst for collective action towards sustainable development.Through keynote...

Post you may also like

Sign In

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.