World’s most international premium beer Heineken is set to raise the bar in the fashion and music as it prepares to sponsor the maiden edition of the Backyard Fashion Show holding today at the Backyard Bar and Grill in Victoria Island.
The event will be a 360-degree experience showcasing the finest of underground African fashion, live music from afro-jazz band, and mouth-watering meals.
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Themed ‘Africanism’, the Backyard Fashion Show seeks to promote the African culture in an ever-evolving era. This will see underground fashion brands tell stories of their African heritage through the runway. Attendants will also be entertained to a rich flow of afro-centric music throughout the show.
Speaking ahead of the event, Brand Manager Heineken, Nigerian Breweries Plc., Olaoluwa Babalola said, “After the huge success of the Heineken Lagos Fashion Week, we wanted to offer a platform for young designers to showcase their craft to the world.
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Heineken as a brand is a firm believer of African fashion, the brand revel in being able to celebrate the originality of these immensely talented Africa designers. It believes in the potential of these designers as well as the Fashion industry and we are excited to witness the showpiece on Sunday.”
Expected at the event are Nigerian fashion designers, stylists, and enthusiasts, while the lineup of designers showcasing their works include; Johnny Lingo, Doo by Iyanu, Ina and Denike. The show will associate a charity organization with each of these designers and donate part of the proceedings to each of the charities.
For three years now, Heineken has thrown its weight behind the Lagos Fashion Week as title sponsor. This is as a result of Heineken’s interest in the development of the Nigerian Fashion Industry.