Afrobeats artiste, David Adeleke, popularly known as Davido, has revealed that if he hadn’t pursued a career in music, journalism would have been his next path.
In a recent interview with Atlanta-based radio station 96.1 The Beat, which gained traction online on Thursday, Davido opened up about his passion for media and press engagement.
He noted that he’s more active with promotional activities than many of his industry peers.
“I like promo, I like conversations. A lot of people don’t know that I studied marketing apart from business management. I like to market myself, I love to talk. If I had a podcast, I talk for like three to four days [laughs],” Davido said during the chat.
He further expressed the importance of media interactions in an artist’s career, saying, “I just feel like it’s part of being an artist. A lot of big artists don’t do press but I do because I can talk. But some people just don’t want to talk. When people meet me, I like to have conversations, I like to know things, I like information. Even at home, I’m also researching. If I wasn’t doing music, I would definitely be in journalism.”
Davido also spoke about his work ethic and how it contributes to his visibility and popularity on social media.
“A lot of people in my position would just sit down and let everything work for them. People be asking me why I have the most followers, it’s because I’m working,” he said.
“I know how hard Beyonce will work with all the money she got,” he added.
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