By Juliet Ebirim
In a move set to transform how African artists market their music, SongTools, a fast growing platform specializing in marketing and tech solutions for music creators has announced a landmark partnership with M.A.D Solutions, Africa’s top music distribution company.
With a rapidly expanding music market and global spotlight on African talent, the partnership comes at a pivotal moment. “This partnership represents a major milestone in our global mission to democratize access to impactful marketing tools. M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honored to align with them in giving creators the tools to grow smarter, faster, and more efficiently.” CEO of SongTools, Danny Garcia said.
“Our mission is to power the future of music,” says Bugwu Aneto-Okeke, CEO of M.A.D Solutions. “Through our label and services division, Engage, we’re proud to introduce Engage Pro, a cutting-edge digital marketing and playlisting solution developed in collaboration with SongTools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”
M.A.D Solutions boasts an impressive roster of artists including Simi, P-Square, Mercy Chinwo, Flavour, Phyno, Runtown, Moses Bliss, renowned rapper Dej Loaf, and global Hip Hop legend, Akon.
The collaboration between both platforms is poised to empower African artists with the same sophisticated marketing capabilities available to their global counterparts. The integration is set to officially roll out by the end of the month, ushering in a new era of digital marketing for African music.
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