By Ayo Onikoyi
Mike Adenuga, the founder and chairman of Globacom, is not only a telecoms magnate but also a major patron of Nigeria’s entertainment industry. Through strategic investments and corporate sponsorships, he has played a pivotal role in promoting Nigerian music, comedy, and film.
One of his most impactful contributions has been the sponsorship of major entertainment events. Under his leadership, Globacom launched music and comedy tours such as Glo Campus Storm, Glo Mega Music Nationwide Tour, and Glo Laffta Fest. These events brought top-tier entertainment to cities across Nigeria, providing a platform for both established stars and emerging talent.
Adenuga’s support for Nigerian entertainers extends beyond events. Globacom has signed numerous celebrities as brand ambassadors, including music stars like D’banj, P-Square, Flavour, and Omawumi, as well as comedians like Basketmouth and Bovi. These endorsements have helped artists gain national and international visibility while also securing lucrative deals that support their careers.
In the film sector, Adenuga has supported Nollywood through the sponsorship of major awards and festivals, such as the Africa Magic Viewers’ Choice Awards (AMVCA). This backing has contributed to the continued growth and global appeal of Nigerian cinema.
Furthermore, Globacom’s investments in digital infrastructure have enabled the broader dissemination of music, movies, and other content, enhancing access for millions of Nigerians. This has supported the growth of the local entertainment ecosystem and opened up new opportunities for monetization.
Through these efforts, Mike Adenuga has not only fueled the growth of Nigerian entertainment but also contributed to job creation and youth empowerment. His commitment continues to be a driving force in positioning Nigeria as a cultural powerhouse in Africa and beyond.
Key highlights:
1. Sponsorship of Major Entertainment Events
Globacom-sponsored music concerts and tours such as Glo Campus Storm, Glo Mega Music Nationwide Tour, and Glo Laffta Fest brought top Nigerian and international entertainers to cities across Nigeria.
These events provided a platform for both established and emerging talents, boosting local entertainment.
2. Promotion of Local Talent
Adenuga’s Globacom has signed many top Nigerian entertainers as brand ambassadors, including:
D’banj
P-Square
Flavour
Omawumi
Basketmouth
Bovi
These partnerships not only elevated the stars’ profiles but also offered them financial empowerment and stability.
3. Support for Nollywood
Globacom has sponsored several Nollywood-related events and awards, such as the Africa Magic Viewers’ Choice Awards (AMVCA).
The company has also partnered with various film festivals and premieres, contributing to the growth of the Nigerian film industry.
4. Investment in Entertainment Infrastructure
Through Globacom’s vast network, Adenuga has helped expand the reach of digital entertainment, making it easier for Nigerians to access music, movies, and other forms of content online and on mobile.
5. Empowerment and Job Creation
By promoting events, signing artists, and investing in entertainment, Adenuga has helped create thousands of jobs in the entertainment ecosystem — from performers to event managers, technicians, and marketers.
The post Mike Adenuga @ 72: Highlights of contributions to Nigerian entertainment industry appeared first on Vanguard News.
