Singer and songwriter, Johnny Drille, has shed light on the challenges musicians face in earning a living from music streaming in Africa.

Drille, in an interview on CreativiTea podcast, revealed that artists in Nigeria earn significantly less from streaming compared to their counterparts in countries like the UK.

According to Johnny, while a million streams from Nigeria might earn an artist around $300, the same number of streams from the UK could generate as much as $5,000.

He said, “If your 1 million streams are from Nigeria, it’s probably like $300. But the same number from the UK could be around $5,000.”

This stark contrast highlights the difficulties African artists face in making a sustainable income from their music.

Despite the impressive numbers on streaming platforms, the returns often don’t reflect the effort and creativity that goes into producing the music.

However, Johnny Drille remains optimistic and encourages upcoming artists to stay focused and persistent.

He said, “It might be tough early on, but if you believe this is your path, just keep pushing. At some point, it will happen for you.”

He advised them to look beyond streaming revenue and focus on building a career through live performances, brand endorsements, and global exposure.

According to him, the bigger money often lies in these opportunities, and with dedication and hard work, artists can eventually reap the rewards of their craft.