SCALING YOUR SMALL BUSINESS IN CHALLENGING ECONOMIC TIMES

Discover practical tips and success stories that showcase how small businesses can weather economic storms and emerge stronger!

Background and Rationale

As we are well aware, entrepreneurship plays a pivotal role in the economic development of Nigeria, with small and medium-sized enterprises (SMEs) serving as the backbone of the nation’s economy. These enterprises, often driven by passionate individuals and innovative ideas, have the potential to contribute significantly to economic growth, job creation, and poverty reduction. However, one of the challenges facing Nigerian entrepreneurs is the difficulty in scaling their businesses for substantial and sustainable growth.

Why Scaling Matters

Scaling a business is more than just expanding its size; it involves increasing its capacity, improving efficiency, and broadening its impact. For entrepreneurs in Nigeria, scaling is a critical milestone as it helps create a more stable and prosperous business environment, attracts investment, and fosters entrepreneurial success stories that can inspire others. Meaningful growth is the key to not only achieving profitability but also making a significant impact on local and national economies.

Key Objectives of the Lecture:

The lecture on “Scaling Your Business for Meaningful Growth in Nigeria” aims to:

1. Provide insights into the unique challenges faced by Nigerian entrepreneurs when it comes to scaling their businesses.
2. Showcase successful scaling strategies employed by both emerging and established entrepreneurs in Nigeria.
3. Address key areas of concern such as financing, talent acquisition, market expansion, and operational efficiencies.
4. Inspire the entrepreneurial community in Nigeria to aim for meaningful growth and contribute to the country’s economic progress.